To describe the problem that advances your startup venture, you need to locate the problem in within the industry or a particular customer segment. From there, you should then name the problem and then move on to describe the consequences of the problem.
It is important that you rely on some kind of research to validate the problem — meaning does the problem exist and why does it exist.
Sample Problem Write-up
Chore Buddy sees children struggling to finish their chores. Chores are tedious and boring. Also, young children have not developed sufficient executive functioning ability to simply complete chores on their own. Chores require children to monitor progress, complete multi-step tasks, and make sound judgements.
