Launch Strategy

by | May 28, 2019 | Feedback

There seems to be a few groups that are struggling with the idea of a launch strategy. Here are some comments that should help you better understand the idea of launch strategy. In addition, you should make sure you slide includes these comments.

1. The purpose of a launch strategy is to bring your product or service to the market.

2. A launch strategy includes all the step that you take to bring your offering to the market.

3. In this course, you have taken the following steps:

— discovery (examine problems and solution)

— validation (testing to see if your thinking yields a startup)

— developing a MVP (based on validation efforts)

— developing a business model

— developing a brand image and marketing strategy (social media)

— assess competition

— financial analysis (market size revenue projections)

4. Things to do in the future

— develop prototype

— testing of offering

— sales and marketing

— funding (getting investments)

— product development

— product to market event

Click here for slide

Revenue Projections

by | May 21, 2019 | Feedback

Here is how to compute your revenue projections.

Step 1

Determine your market size by taking the total number of potential customers.

Step 2

Determine the price your customer will pay for your good or service

Step 3

Calculate total market size by multiplying total customers by price

Step 4

Assume that you will capture 1% of your market size to determine revenues

Example for company selling mobile apps

1. total number of customers = 10,000,000

2. price of app is 1 dollar

3. total market size is 10,000,000

4. if you capture 1% of 10,000,000 of the total market size, then your revenue projection is 100,000 for year 1

Agenda for Monday and Tuesday 5/20 and 5/21

by | May 19, 2019 | Agenda

The agenda is:

1. Review my feedback to your team

2. Make sure each member knows their responsibility

3. Work to make improvements to slides

4. Practice speaking your section of the presentation

5. Reply to my feedback tell what progress you and your group has made

You objective is to deliver a well sequenced five minute presentation of your startup on Wednesday. I will be using my feedback to determine to the effectiveness of your latest work.